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Market Research
The Ambitions of Enrollment: Challenges & Adopting Technology
Our research report uncovers the insights from our conversations with leaders in enrollment from institutions around the country. We created a space to discuss what is top of mind for them—their ambitions, the challenges they face, and their ideal future state—and how technology fits into the equation.
Key learnings:
Their top 3 strategic ambitions and what the future state of their enrollment teams look like to achieve
The major themes of challenges they are actively and seeking to solve
The role of technology in solving these challenges and how the approach to building & adopting technology must shift
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Four themes emerged as top of mind challenges that leaders are actively/seeking to solve for in the upcoming enrollment cycle
Student Engagement Operations
Admissions teams struggle to keep workflows moving efficiently while engaging students quickly, personally, and at scale
Teams are stretched thin, with too few people and too little time to manage growing volumes of work, driving burnout
Capacity & Staffing
Schools face pressure to sustain enrollment growth while competing against better-resourced institutions with big-brand reach
Growth & Competition
Budgets are tight, forcing teams to search for innovative ways to drive outsized impact relative to cost
Financial Constraints
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